Arsenal and Adidas: No More Red

NO MORE RED WILL PROVIDE MORE SAFE, POSITIVE SPACES FOR YOUNG PEOPLE AND SPOTLIGHT TALENTED INDIVIDUALS WHO ARE MAKING A POSITIVE DIFFERENCE IN THEIR COMMUNITY.

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No More Red is an initiative between Arsenal and Adidas that will see Adidas support the long-standing work being done by Arsenal in the Community to keep young people safe from knife crime and youth violence.

There were more than 10,000 knife crime offences in London between June 2020 – June 2021.
Last year also saw the highest number of teenage murders in a year in London since records began – most of which involved knife attacks.

No More Red will provide more safe, positive spaces for young people and spotlight talented individuals who are making a positive difference in their community.

As part of the campaign, Arsenal have also taken the unprecedented step of replacing their iconic red home shirt with an entirely white kit in our Emirates FA Cup tie against Nottingham Forest.
The kit will never be commercially available and will only ever be awarded to individuals who are making a positive difference in the community.

Following the game, the ten shirts worn by outfield players were gifted to charity organisations including Box Up Crime. The shirt is a symbol of positivity in the community, given to individuals and organisations who are giving back to the community and creating a positive environment for young people.

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